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Wednesday, April 8, 2009

Chinese into the worldwide automobile market dismal Noah's Ark

By by Professional editor from led automotive

"Thirty Years Hedong, Hexi three decades", the international automotive commerce is a validation of the Chinese vintage saying. March 30, the United States made a short declaration, GM said: "Wagner, Chairman and CEO to resign from agency, productive immediately." Is the day, Obama turned down the President of the United States GM and Chrysler's restructuring design, made it clear that General Chrysler vehicles and should not become a "national burden" under the attenuating components to survive. Wagner is not the only risk of such condemn a vehicle head on the preceding day, that is, March 29, broadcast the raising of PSA Peugeot Citroen CEO Christian Streiff with the agreement, find another enterprise expert in alignment to agitate off the dilemma.

It is reported that PSA Peugeot Citroen announced last month that in 2008 a net loss of 343 million euros, is expected to face even greater losses this year. Company Chairman of the Supervisory Board, said if Mrs Thierry, taking into account the French automotive industry is now facing "very difficult", the board of supervisors unanimously decided that there is need to change the senior management. So, he took office two years Streiff has just become a "victim."

Poor performance or decline in sales, which are two car head-off the direct cause, which further highlights the global auto market in a critical situation. According to statistics, the first two months of this year, the United States car sales fell sharply, with only one month of sales of 668,000, of which GM's sales fell by 49 percent, Ford fell 40%, g leisler fell as much as 55%. In the automotive consumer market downturn for two consecutive months, the auto consulting firm CSM Worldwide sales are expected to reduce the United States. CSM believes that the United States in 2009 car sales will drop to 9.7 million, much lower than expected in January of 10.7 million, which will also set in 1982 its lowest level since. Since 1999, the United States the average annual vehicle sales of about 16.8 million, in 2008, this figure fell to 13.5 million.

The United States auto market slump affected not only GM, Ford and Chrysler, but also over the past few years in the United States dominated the market prices of Japanese cars. If no unexpected events occur, will become in 2009 the Japanese auto market continued to decline in sales of the fifth year. Japan Automobile Manufacturers Association released the latest market report that demand forecast, the deteriorating economic environment, corporate earnings, and declining employment and income will be extended to the Japanese automotive consumption, the Japanese auto market in 2009 will remain in the doldrums, Japan is expected to include the micro-cars, trucks and passenger cars including demand for new vehicles 4,860,000.

March 24, Japan's largest automaker Toyota announced that dilemma with the forced sale of the stress inventory, the company in February to reduce by half the world's production, to 434,200. In addition, the company in Japan in February at the output of only 208,000, a decrease of 56.4% year-on-year. At the same time, Honda, Nissan and Mazda and other companies have also announced a substantial reduction in sales of information, of which Honda has announced the global and domestic production and sales year-on-year decline in more than 40%; Nissan global production fell 51.3 percent, Japan production was down 68.8 percent; Mazda and Mitsubishi, respectively, of global production in February fell 54.6% and 65%.

Affected by the decline in production and sales, the Japanese Automobile Manufacturers Association on March 24 said that Japan's domestic economy because there is no sign of bottoming out, companies were forced to drastically cut labor costs and control is very high. Expected 2009 sales to Japan fell 8.0 percent, to 4,297,600, it will be the lowest since 1977, Record.

European markets in addition plummeted. Germany's greatest automobile financial gathering, head of the public Winterkorn said the financial gathering looked frontwards to 2009 sales in Germany will descent by 10%. CEO Martin Winterkorn has said repetitively to the exterior world by the worldwide fiscal critical purpose and the undesirable upshots of the monetary downward spiral, the world automobile market in 2009 will be "extremely difficult." Thuringia, Germany ghass Automotive monetary power Diz Dean even said that at the end of 2009, the German auto development work force of 760,000 will have 5 million population unemployed; in the prevailing automotive seller in 9500, there will be 1500 House blocked down or merged. To this end, the German Automobile Industry Association (VDA) requested their administrators to emulate the United States, for the automotive manufacturers to give comparable support loans. Are looked frontwards to VDA, Germany's new motor vehicle sales in 2009 will decline to 2,900,000. Association President David Waisman said that the German motor vehicle market is in descent, or an unprecedented tempo and impact. Association Schmidt, Managing Director of the Treasury, said: "the fiscal critical purpose distribute to the automotive development has just commenced, it will slowly present opposing effects. German motor vehicle sales are looked frontwards to to revisit to prevailing stages, maybe after 2023 are things. "

Streiff just not hopeful about the school's international auto market this year, "the European auto market will farther down turn is anticipated to down turn 20%, appearing market homeland will furthermore be a important recession." He furthermore said that the worsening in today's large natural environment, the first affirmative components are the Chinese market, China in 2009 will become the center of financial development, "Although we anticipate the development rate of the Chinese market only in the lone digits, but still affirmative development, after all."

As Streiff said, even though the growth rate of the Chinese auto market is slowing down, but the relative decline in other markets worldwide situation, the Chinese growth market exciting enough. Especially in 2009, the Chinese automobile market began to change slide in the same period last year, showed a vibrant thriving weather. Statistics show that in February this year, domestic car sales to 827,600, an increase of up to 24.72%. Among them, the passenger cars sold more than 600,000, an increase of 24.23%.

Sensitive sense of smell to smell the foreign investment market opportunities in China, started to give up the domestic market, will turn attention to the Chinese automotive market. "Specifically tailored for the Chinese consumer products" has become a popular automotive sector, including the new Regal, the new Carnival sedan, A4L Audi and BMW 5-Series long-wheelbase models, etc. are included. It appears that how the Chinese market as a new car can keep their head "rice bowls" of the key. But clearly, this is not the mission can be done overnight.

It can be said that the global automotive industry is experiencing an unprecedented storm, while the Chinese market, this storm is the "Noah's Ark. - 21393

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