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Saturday, April 25, 2009

Dual-brand approach Shanghai Automotive to start the layout presentations that the effect of

By Professional editor working for frbiz.

In the 13th Shanghai International Auto Show, Shanghai Automotive (600,104, it shares) (600,104) to the "integration innovation, win the future" as its theme, carrying Rongwei, MG brand of Grand total of 9 two models show 16 the first full car show, and a breakthrough for the world's first two models: the world's first MG cars the concept cars MG6 and 3G Rongwei N1.

The Shanghai Auto Show booth environs arrived at 1600 quadrangle meters in rank to "and different" create approach very distinctly conveyed "Roewe" and "MG MG" differentiated brand label positioning. Shanghai Automotive brand labels in their own housing in collapsible shelters, the first goods produced types of the formation of "a full assortment of multi-brand" the layout.

2009, is Rongwei MG and MG in the first year of the culmination of a comprehensive integration, but furthermore the implementation of the Shanghai vehicle "platform strategy" and "dual-brand strategy" into the year off, in succession to accomplish "unified study and development, unified procurement , joined to conceive "the cornerstone of the starting of efforts to promote" Unity Marketing, "the junction use of assets, twice the brand's development and development will be" flawless brand-building, advancement of merchandise sales "as the major task. In the circulation mesh, the Roewe 160 dealers have marked up, covering 30 provinces and territories; MG MG cover 28 provincial-level administrative district, has marked up 87 dealers.

Shanghai Automotive Industry (Group) Corporation and Shanghai Automotive to encourage new power premier assembly agency in the 2009 Shanghai International Motor Show Hall signal, "the Expo to encourage new power auto task agreement." Under the affirmation, SAIC will completely mobilize the assets to entire the exposition of new power vehicle development tasks. Shanghai Automotive to encourage new power premier assembly agency will do a good job and work-related assets, encourage coordination, and principle support.

According to the arrange, Shanghai World Expo in 2010 will embrace the provision of electrical, super capacitors, fuel cubicles and hybrid vehicles close to four groups of new vitality automobiles. Nearly a 1000 entities of new vitality vehicles will be the request for paid job and show clearly the 2010 Shanghai World Expo will be a greatest highlight. - 21393

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