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Tuesday, May 12, 2009

Baidu first quarter profits up 40%

By Zou himfr

Baidu (NASDAQ: BIDU) broadcast on March 31 as of the unaudited economic report. Quote, Profile, Baidu first quarter of 2009 functioning earnings was 810.7 million yuan, up 41.1 percent; functioning earnings of about 198.5 million yuan, up 34.7%; profits per share 5.25 yuan.

At the same time, Baidu also is expected to ring the second quarter growth will reach more than 32% -36%.

All the foremost Internet businesses in general in the fourth quarter of 2008 than a ring down. Data display that 14 successive quarter of year-on-year increasing two-fold of Baidu, the first quarter of year-on-year development rate was considerably smaller than the past.

The first quarter, Baidu's revenue from online marketing to 810.2 million yuan, an increase of 41.5%. The first quarter, Baidu has more than 185,000 customers for the provision of services in 2008 than the 14.9 percent increase over the same period, average income of 4400 yuan, compared with 22.2 percent growth.

However, since the third quarter of 2008 Baidu to pay customers in a clear "problem" of bidding top customers, as well as seasonal factors, and macro-economic slowdown, resulting in the first quarter of their average expenditure chain quarter fell by 6%, respectively, and 4%. JI Wei Dong a researcher at Morgan Stanley pointed out that Baidu quarter operating margin in the first quarter decrease of 10 percentage points to 26%, touching its lowest level in two years, due in part to research and development costs and traffic acquisition costs.

Baidu explore for new yield expansion point. People in the development are two of the most agreeing one is the primary wares to redevelopment the system's "phoenix nest" and the other is supported on the wireless web explore service.

Phoenix nest last week on-line testing, the product was that Baidu will become the short-term revenue growth and new impetus to the industry look forward to.

During the Boao Forum, Li verified that Baidu and China Telecom, China Unicom (6.61, -0.01, -0.15%) to talk about collaboration between the report and said Baidu and China Mobile is negotiating collaboration in the area of wireless seek, and he explorations the market for wireless hopeful about the prospects. - 21393

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