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Wednesday, June 3, 2009

Buy Auto Insurance Online - How To Find Auto Insurance Quotes Online

By Matt Hellstrom

The car insurance business has been forever changed by the Internet. In fact, the business today bears little resemblance to what it was before the Information Age first dawned in 1992. Before the World Wide Web took over, most people settled in with one company and stuck with them for home and auto insurance. Not so today. The churn numbers due to being able to get auto insurance quotes online continue to diverge from home - auto combos with the same company.

Many accuse the insurance industry with a litany of failures in responding to customer needs. Loyalty bonuses, common in many businesses, simply are not out there in the car and home insurance field, and they should be. The problem of insurance skimmers, that is, companies that specialize in low rates for older drivers, continues to give actuarial statisticians fits. Given this failing, many insurance companies find themselves needing to adjust to the new mode of delivering auto insurance quotes online.

The inevitable result of this type of reaction to the rate-squeeze caused by the proliferation of auto insurance quotes online has been a polarization of risk classes. Minimal risk classes - married male drivers age 50 and older, and female drivers age 40 and up - have had their car insurance rates remain steady or drop over the past decade, while rates in the high-risk young male class have skyrocketed. In consequence, the number of young men driving with no insurance or liability only has also increased.

But higher rates for young drivers aside, shopping for car insurance online is an eye-opening experience. Before the internet, consumers had to spend hours going through the phone book, punching their way through a voice menu only to wind up most times leaving their name and number on some agent or broker's answering machine. And of course there was the time spent handling the call backs, keeping track of the quotes, doing call backs, and on and on and on.

Surveys of those who do shop for car insurance online consistently rank "Convenience" as the number one reason people shop on the internet for car insurance. They love the ability to get an instant quote without having to trade voice mails, or even speak with anyone.

For many, playing with the answers to the yes - no question you have to answer to get the quote is an eye opener. In these tight economic times, being able to see how your insurance rate will change if you buy the Honda Accord as compared to if you go for the Echo, may well be the differentiator in more than one buyer's mind.

Playing with the answers is a fine way of learning what other factors are taken into account when determining your rate. Who knew that where you live is a significant issue? And what about that speeding ticket? How much is that costing you? For this reason, using the internet to obtain auto insurance quotes online has skyrocketed. - 21393

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