Honda's Global Victory And The Well Timed Launch Of The Civic
Honda achieved international success in the automotive industry mostly because of the timely introduction of its exceptionally popular model, the Civic and its viewpoint towards conservation of resources. Prior to 1973, Honda was primarily known as one of the largest manufacturers of inexpensive and straightforward motorcycles. It had previously introduced automobiles in the local Japanese car market but the cars were too small for the American Markets tastes.
The United States was in the middle of an energy crisis and people were searching for ways to decrease expenses and unnecessary costs. The high gasoline prices created a severe inflationary pressure on middle income and less privileged families, . The Civic turned out to be a timely answer to many Americans prayers, with its fuel-efficient engine and compact shape. A car that could comfortably accommodate four people and considerably reduce fuel consumption was an offer not to be missed.
Apart from the key factors of fuel economy and its shape, the Civics success was in part also due to its enjoyable ride and handling with reasonable speeds on the motorways. The initial Civics had water-cooled, four-cylinder engines, and were available as two and three door, front-wheel drive hatchbacks. In spite of the smaller size, Americans found it a reasonable compromise when weighed with higher petrol costs. Its rapid growth in reputation encouraged Honda to move ahead and launch additional variations of the Civic in the United States car market.
The Civics growing acceptance in the United States led to the introduction of a new four-door, five-speed wagon. With each passing year, new efficiencies and designs were added such as low emissions, larger engine compliant with the regulatory demands at that time. A sportier look was introduced and its styling was constantly improved and refined. Car buyers were attracted by its groundbreaking and inimitable features and this helped profits rise progressively.
The Civic was follow by the introduction of two new models, namely the Accord and Prelude. These trendy cars proved highly competitive in the more upscale segment of the automotive market and soon came to be widely accepted as well. Honda added extra trims and useful features to its Civic model at a time when other cars in the same class were offering far less. Honda's environmentally friendly outlook proved to be a useful ally during a time when green activists were just beginning to educate consumers about the harm caused by greenhouse gases to the Earths ecosystem.
Because of its originality and well-timed introduction, the Honda Civic soon established itself as the top performing compact car in the United States car market. Its striking designs, high reliability, safety features, fuel economy, and reasonable price helped it gain a large percentage of the international automotive market and become a prominent player in its class of cars. The Civic accomplished all this in a incredibly short time and succeeded in laying a firm foundation for years of triumph for Honda and its other cars. - 21393
The United States was in the middle of an energy crisis and people were searching for ways to decrease expenses and unnecessary costs. The high gasoline prices created a severe inflationary pressure on middle income and less privileged families, . The Civic turned out to be a timely answer to many Americans prayers, with its fuel-efficient engine and compact shape. A car that could comfortably accommodate four people and considerably reduce fuel consumption was an offer not to be missed.
Apart from the key factors of fuel economy and its shape, the Civics success was in part also due to its enjoyable ride and handling with reasonable speeds on the motorways. The initial Civics had water-cooled, four-cylinder engines, and were available as two and three door, front-wheel drive hatchbacks. In spite of the smaller size, Americans found it a reasonable compromise when weighed with higher petrol costs. Its rapid growth in reputation encouraged Honda to move ahead and launch additional variations of the Civic in the United States car market.
The Civics growing acceptance in the United States led to the introduction of a new four-door, five-speed wagon. With each passing year, new efficiencies and designs were added such as low emissions, larger engine compliant with the regulatory demands at that time. A sportier look was introduced and its styling was constantly improved and refined. Car buyers were attracted by its groundbreaking and inimitable features and this helped profits rise progressively.
The Civic was follow by the introduction of two new models, namely the Accord and Prelude. These trendy cars proved highly competitive in the more upscale segment of the automotive market and soon came to be widely accepted as well. Honda added extra trims and useful features to its Civic model at a time when other cars in the same class were offering far less. Honda's environmentally friendly outlook proved to be a useful ally during a time when green activists were just beginning to educate consumers about the harm caused by greenhouse gases to the Earths ecosystem.
Because of its originality and well-timed introduction, the Honda Civic soon established itself as the top performing compact car in the United States car market. Its striking designs, high reliability, safety features, fuel economy, and reasonable price helped it gain a large percentage of the international automotive market and become a prominent player in its class of cars. The Civic accomplished all this in a incredibly short time and succeeded in laying a firm foundation for years of triumph for Honda and its other cars. - 21393
About the Author:
Karl Davidson has a unique flair for discovering easy and effective ways to find great car deals. To buy or sell your Honda Civic or Honda City visit us at Good Deal Hunting free classifieds.
posted by X - Men @ 3:08 AM
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