How Honda became Number One with Car Buyers in Pakistan

By Joe Carey

The introduction of two extremely popular cars in Pakistan, the Honda Accord and the Honda Civic, at a time when cars with few if any frills were the only ones available, allowed Honda to capture auto consumers pretty rapidly. With its class and luxury Honda promised much more in terms of value and status for an affordable price.

Prior to Hondas emergence in the Pakistani auto market, Toyota was largely the forerunner in a market, which offered little in terms of comparative competing models and manufacturers. Car manufacturers like Mazda, Suzuki, Nissan and a few European companies had a few models but nowhere near Toyotas presence. Toyota had by then strategically introduced several models like the Corolla and Crown and had dug its heels into almost all consumer segments.

Companies and car buyers saw Honda as an opportunity to possess both luxury and reliability. Hondas models had additional features and trims like a power steering and lamps, which other competing car manufacturers did not offer at the time. Out of the blue Honda had a significant presence on the urban roads and highways in Pakistan and became a widely acknowledged and sought after vehicle. Toyota faced a decline in sales, but managed to retain a substantial portion of the market unlike the other less fortunate manufacturers who were fighting to stay afloat.

Time after time Hondas skillfully crafted interior and exterior gave its cars a significant lead over competing brands. Its interior had more space, enhancing the drivers experience by providing a more comfortable ride for short and long distances alike. To compete successfully in the 1300CC engine capacity market against such names as the Toyota Corolla, Honda introduced the City, once again providing features that no other car at the time was offering. Honda soon started operations in Pakistan in collaboration with a well known local firm and hence, managed to remain competitive on price.

Honda earned a reputation of a reliable and fuel-efficient car due to its meticulous and high standard engineering. The beautifully fabricated engines provided users with a feeling of driving a larger, more powerful car, adding further value to their experience. Due to the minimal maintenance and its reliability, the demand for used Honda shot up and drove the resale prices closer to those commanded by Toyota. Unlike competing cars, which depreciated considerably in value, Honda was now being resold at higher than average prices.

Honda has quickly developed a remarkable reputation for fuel efficiency, dependability and a dramatic look and feel. With an impressive track record, it seems like Honda will be leading the new and used automotive industry for a considerable period of time, in spite of efforts by competitors to launch a range of new models. Well done. - 21393

About the Author:

Joe Carey is a car lover and writes on finding bargain online deals. You can buy or sell your Honda Civic by visiting Good Deal Hunting free classifieds.