The History And Evolution Of Lexus
With an aim of creating the perfect car, in 1983 the chairperson of Toyota, had the desire for creating the best luxury car in the whole world, designed specifically for top class people. The idea behind this car was quite a secret one, and not introduced to other automakers, especially in the United States and Middle East. Toyota wanted to surprise everyone, and create an item targeted for the elite class in these regions.
This car was supposed to be the most luxurious car to compete, and also to be the best in the global market and contend other well-known models like Chevrolet, Mercedes, BMW, Pontiac etc.
A secret code word, F1 (Flagship + No. 1 car) was given to Lexus, while it is manufacturing to keep it hidden from competitors. Finally, after its designing and manufacturing, the name Lexus was given a name, which really suited its purpose; luxury and elegance.
In 1986, Toyota signed an advertising contract with the most famous marketing agency known as Saatchi & Saatchi, owned and formed by a Jewish family, which had its hold in United States market and the most famous consulting firm of the world Lippincott & Margulies famous for handling the brands. They worked out a long list to name the car.
A long list of over two hundred was discussed and initially Alexis was chosen as the name of this new car. Alexis name quickly became the popular front choice. This name was also associated with the Alexis Carrington as a popular character of early 1980s, which was a primetime drama, and later it was morphed to Lexus. Another consideration claims that it is an acronym for "luxury exports".
The services of the best advertising and marketing agencies were hired by Toyota to create the perfect team for the sales, and marketing department of Lexus. The vision of the corporation was to penetrate in to the market of elite cars, and become number one. Hence, their marketing campaigns, and sales team were compelled to be very strong. They chose to launch the car initially just in the United States and Middle East only, since most of their potential buyers were populated in these rich countries.
Especially the rich, and the famous of the Middle East, eyed for this luxury item, since it was quite useful for the desert tours and their speedy drives. Lexus successfully integrated in both United States, Middle East, and later on in the European market as well. - 21393
This car was supposed to be the most luxurious car to compete, and also to be the best in the global market and contend other well-known models like Chevrolet, Mercedes, BMW, Pontiac etc.
A secret code word, F1 (Flagship + No. 1 car) was given to Lexus, while it is manufacturing to keep it hidden from competitors. Finally, after its designing and manufacturing, the name Lexus was given a name, which really suited its purpose; luxury and elegance.
In 1986, Toyota signed an advertising contract with the most famous marketing agency known as Saatchi & Saatchi, owned and formed by a Jewish family, which had its hold in United States market and the most famous consulting firm of the world Lippincott & Margulies famous for handling the brands. They worked out a long list to name the car.
A long list of over two hundred was discussed and initially Alexis was chosen as the name of this new car. Alexis name quickly became the popular front choice. This name was also associated with the Alexis Carrington as a popular character of early 1980s, which was a primetime drama, and later it was morphed to Lexus. Another consideration claims that it is an acronym for "luxury exports".
The services of the best advertising and marketing agencies were hired by Toyota to create the perfect team for the sales, and marketing department of Lexus. The vision of the corporation was to penetrate in to the market of elite cars, and become number one. Hence, their marketing campaigns, and sales team were compelled to be very strong. They chose to launch the car initially just in the United States and Middle East only, since most of their potential buyers were populated in these rich countries.
Especially the rich, and the famous of the Middle East, eyed for this luxury item, since it was quite useful for the desert tours and their speedy drives. Lexus successfully integrated in both United States, Middle East, and later on in the European market as well. - 21393
About the Author:
Danny Green is a car specialist. Detailed information about the Lexus IS 250c is availiable. Why not book a test drive now at his recommended site at http://www.lexus.co.uk.
posted by X - Men @ 4:20 AM
0 Comments
0 Comments:
Post a Comment
Subscribe to Post Comments [Atom]
<< Home