How to Attract more Car Buyers with Online Videos
The internet has revolutionized the car business. Most car dealer web sites present their cars with text and images, sometimes they might even use slide shows to give customers a better feel of what to expect. But most car dealers have not yet fully understood the power of video.
Nowadays when people want to buy a car, they first go on the internet to see what is available. Some use classified web sites like craigslist, but the information you will get is very limited. A video can not just show you the vehicles, but also the person who is trying to sell it.
Web videos are a major tool for the success of any marketing campaign, of course also for the car industry. You can use all kinds of different strategies in terms of content, ranging from introducing your dealership, to short walk around videos about some vehicles from your current inventory. Video is not just quicker than slide shows, but it can also be way more entertaining.
Syndicating your videos is an easy process too. Many hosting websites like YouTube or Yahoo Video let you upload your video content for free, create profiles and channels. No specific knowledge is needed, but it can take some time, that why many car dealers use a service like TopSeekInc.com to upload and syndicate their videos.
In terms of editing software there are two option. Free software like Microsoft's Movie Maker or Mac's iMovie can really do the job, if you don't want to get too fancy. For most of us, they probably do the job just fine. If you want to use something more sophisticated, there are plenty of software programs available at very affordable prices. Make sure you watermark your videos with your domain name and phone number, so people can easily contact you or look at your other offers and services. If you don't own a camera, you can just buy a simple HD camera like the Flip and maybe a tripod. If you want to invest in an external microphone, that will make the audio quality better.
Because so many dealerships are discovering the real power of online videos, the competition starts to become tougher and tougher, but it is not that you have a real choice. If you want to be part of the car business, then you better get your videos ready. Grab a camera, stand in front of a car and start talking. That's all there is. It's just like a simple virtual sale pitch. If you have no problem selling cars at the lot, then it should also not be a problem to shoot a video about it. - 21393
Nowadays when people want to buy a car, they first go on the internet to see what is available. Some use classified web sites like craigslist, but the information you will get is very limited. A video can not just show you the vehicles, but also the person who is trying to sell it.
Web videos are a major tool for the success of any marketing campaign, of course also for the car industry. You can use all kinds of different strategies in terms of content, ranging from introducing your dealership, to short walk around videos about some vehicles from your current inventory. Video is not just quicker than slide shows, but it can also be way more entertaining.
Syndicating your videos is an easy process too. Many hosting websites like YouTube or Yahoo Video let you upload your video content for free, create profiles and channels. No specific knowledge is needed, but it can take some time, that why many car dealers use a service like TopSeekInc.com to upload and syndicate their videos.
In terms of editing software there are two option. Free software like Microsoft's Movie Maker or Mac's iMovie can really do the job, if you don't want to get too fancy. For most of us, they probably do the job just fine. If you want to use something more sophisticated, there are plenty of software programs available at very affordable prices. Make sure you watermark your videos with your domain name and phone number, so people can easily contact you or look at your other offers and services. If you don't own a camera, you can just buy a simple HD camera like the Flip and maybe a tripod. If you want to invest in an external microphone, that will make the audio quality better.
Because so many dealerships are discovering the real power of online videos, the competition starts to become tougher and tougher, but it is not that you have a real choice. If you want to be part of the car business, then you better get your videos ready. Grab a camera, stand in front of a car and start talking. That's all there is. It's just like a simple virtual sale pitch. If you have no problem selling cars at the lot, then it should also not be a problem to shoot a video about it. - 21393
About the Author:
TopSeekInc.com is a leader in Video Search Engine Optimization for car dealers. Watch two sample videos Sacramento Honda and Honda Auburn
posted by X - Men @ 2:45 AM
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