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Sunday, August 23, 2009

Celebrate Life With The Jeep Wrangler

By Mike Alvarado

Undeniably, the Jeep Wrangler was never made for the city roads. Sure, it may look good on the sea of asphalt and concrete alongside the Lamborghinis and the Ferraris of the world. But then, there are those things that would really make the Jeep look bad, even for the proud owner.

For one, the Jeep Wrangler has this thing for open air, which might work well in the concrete jungle, but not in the long lines of city traffic. There is also the issue of space. The Jeep Wrangler, beautiful as it is, lacks the space you might need when you go shopping. And then the Jeep Wrangler was never meant to be the family's official ride. The Jeep Wrangler is the lone wolfs ride, period.

One must understand that the Jeep Wrangler is not a statement of luxury. Owning one is certainly not a declaration of status. This 4x4 vehicle is not designed to provide a comfortable ride but rather conquer terrains and trails, even those that are deemed impassable. Frankly, the Jeep Wrangler is a declaration of passion for the Great Outdoors.

The Jeep Wrangler has always been the vehicle that loves pure off-road adventures. Perhaps its association with the wild side of driving gives the vehicle the appeal it has on people that love venturing and conquering pits, muddy bogs, sand dunes, forest trails and rocky roads. And for the record, there trails are where those fancy cars suck big time.

But truth be told, the Jeep Wrangler's appeal does not stem mostly from its stiff frame and its rugged design. Rather, the Jeep Wrangler's mainstream appeal dates back to the annals of history. While some people may view the Jeep's enticing charm to the call of the wild, history has its own take.

The Jeep Wrangler is designed to look a lot like the original Army Jeeps used in World War II. From that fact stems a sense of invitation to driving out of the box. While the WWII Army Jeeps have become an icon of liberation, the Jeep Wrangler, in a way, has become an icon of individualistic expression of freedom. One needs to badly want and own a Jeep Wrangler and feel the open air while driving to really know what individualistic expression of freedom really means.

It cannot be argued that the Jeep Wrangler underwent major transformations year after year. But even with all the modern features and sophisticated add-ons, the Jeep Wrangler has remained the vehicle it always was. This four-wheeled monster is and always has been a celebration of life on the wild side. - 21393

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