Car Sales Training for Building your Customer Base
Many car salespeople today understand that increasing sales numbers means attracting more prospects. After all, the sales industry is based on a game of ratios and numbers. If you can close 8 of every ten prospects you won't be very happy if it takes a year to get ten prospects. What can you do to increase the number of prospects you get each week? It is simple; you have to get the word out. While your dealership will run radio and television ads they do not always bring you more customers. Only you can insure that your customers ask for you personally.
Car Sales Training Tip 1: Hand out Business Cards
Using business cards to advertise is very easy. They are little bill boards that can be carried in wallets or billfolds for a constant reminder of who the customer can buy from. The key to using business cards for advertising is handing them out to everyone you meet. Whether you meet someone in the grocery store or run into a friend at church you should have a business card available. It is estimated that direct advertising can bring in 5% of all the customer you reach, within 6 months. If you hand out 500 cards a month, you can expect 150 new customers over the next six months.
Automotive Sales Training Step2: Follow Up With People Who Don't Buy
If someone leaves your car lot without making a purchase do you call them to follow up? If not you arelosing out on a great chance. Studies have shown that 9 out of 10 customers buy a car within seven days of visiting a car lot. If the customer visits three lots to check out their options, and you are the one that doesn't follow up, you just lost a sale.
Auto Sales Training Tip Three: Make an Impression
Will your customers remember your name a year after the sale? According to recent reports they won't. Over 80 percent of customers could not remember who the salesman was a year after purchasing a car from them. So who do they recommend when a friend or family member asks where to buy a car? Most people recommend the dealership but not the sales person. Therefore, you have to make sure you are remembered. Send out a satisfaction survey after the sale. Include your name along with a personal thank you note. You could also send out a small gift like a fruit basket. Someone who cares enough to say thanks will be remembered. - 21393
Car Sales Training Tip 1: Hand out Business Cards
Using business cards to advertise is very easy. They are little bill boards that can be carried in wallets or billfolds for a constant reminder of who the customer can buy from. The key to using business cards for advertising is handing them out to everyone you meet. Whether you meet someone in the grocery store or run into a friend at church you should have a business card available. It is estimated that direct advertising can bring in 5% of all the customer you reach, within 6 months. If you hand out 500 cards a month, you can expect 150 new customers over the next six months.
Automotive Sales Training Step2: Follow Up With People Who Don't Buy
If someone leaves your car lot without making a purchase do you call them to follow up? If not you arelosing out on a great chance. Studies have shown that 9 out of 10 customers buy a car within seven days of visiting a car lot. If the customer visits three lots to check out their options, and you are the one that doesn't follow up, you just lost a sale.
Auto Sales Training Tip Three: Make an Impression
Will your customers remember your name a year after the sale? According to recent reports they won't. Over 80 percent of customers could not remember who the salesman was a year after purchasing a car from them. So who do they recommend when a friend or family member asks where to buy a car? Most people recommend the dealership but not the sales person. Therefore, you have to make sure you are remembered. Send out a satisfaction survey after the sale. Include your name along with a personal thank you note. You could also send out a small gift like a fruit basket. Someone who cares enough to say thanks will be remembered. - 21393
About the Author:
Atten: Car salespeople. Mak has many more tips and strategies. Receive his free 5 part mini e-course on automotive sales training. It's a must read car sales training course to help you sell more vehicle in the car business.

